Description

We use fashion as an out of doors expression of who we are on the inside. This is the reason, more than in any other field, branding is very important to the fashion industry. Good branding is storytelling– a consistent message, weaving meaning into each and every piece.Brand Addiction is a compilation of complete visual identity systems designed for fashion shops. From the door sign to the label, these projects take note each and every detail of decoration, from labels, stationary, wrapping paper, bags, boxes or gifts, to the trademark colour, furniture, accessories such as hangers or curtains, and all sorts of decorative elements; a majority of these components will give a contribution to nail a brand’s Identity and will definitely ignite consumers’ wish for belonging, and passion for purchasing..From start-up labels to well-known brands, and from clothing and shoe stores to jewellery and eye-wear shops, Brand Addiction features over 120 peculiar projects that come with unbelievable ideas for branding and interior design: a great reference book for designers and store-owners.
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