Brand/Story: Ralph, Vera, Johnny, Billy, and Other Adventures in Fashion Branding
Brand/Story: Ralph, Vera, Johnny, Billy, and Other Adventures in Fashion Branding examines how a retailer, manufacturer, or designer label grabs an individual’s interest. Fashion branding is not only about specific products. For consumers, branding tells the tale and creates the identity for a product, an individual, and an organization. Brand/Story looks at what a fashion brand is ready and why companies market it the best way they do. It enables the reader to think critically about branding-both the medium and the message-and no longer simply take advertisements and types at face value.
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