Description

Online shopping has transform increasingly more popular as a result of its availability and ease. Consequently, it will be important for companies that sell high-end products to take care of the same marketing success as companies selling more affordable brands in order stay alongside of the market.

Digital Marketing Strategies for Fashion and Luxury Brands is an essential reference source for the up to date scholarly research on the need for various technologies and new techniques in which companies and brand managers can promote higher-end products. Featuring coverage on a broad range of topics and perspectives such as brand communication, mobile commerce, and multichannel retailing, this publication is ideally designed for managers, academicians, and researchers seeking current material on effectively promoting more expensive merchandise the use of technology.

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