The Pucci story is a modern epic with its roots in renaissance Italy: the brand’s founder, the Marchese Emilio Pucci di Barsento, used to be a charismatic aristocrat whose lineage extends back to the 14th century. This is a story of evolution: how a circle of relatives company grew from one tiny store to an international brand with 50 boutiques around the world (and a presence in 300 more). And in any case, This is a tale of innovation: Pucci used to be one of the first brands to bear a logo, and a pioneer of diversification into interiors, athletic wear and accessories. It introduced free-moving, lightweight fabrics, pop art prints, and a new color palette into womenswear, and continuously pushed fabric and printing technologies.

Featuring hundreds of photographs, drawings, and candid shots from the archive of the Emilio Pucci Foundation, this tome captures the breathtaking elegance and drama of a unique brand. Vanessa Friedman’s text places Emilio’s achievements in the context of fashion history, and provides insight into the remarkable Pucci dynasty.

First published as a limited edition – now to be had in a standard TASCHEN edition!