Fashion in the 1960s (Shire Library)

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Description

From Mary Quant to Mods and Rockers, it is a colorful illustrated history of the most revolutionary decade for British fashion in the twentieth century: the 1960s.

Perhaps more so than another decade, the Sixties had the broadest have an effect on on the twentieth century Western world. Across society, culture, and the arts, youth voices rose to prominence and seemed to have the greatest influence in new fashions and trends. Mature polished elegance was once replaced by young liveliness as the fashionable ideal. Despite the fact that only the most daring young followers of fashion wore the tiny miniskirts and borderline-unwearable plastic and metal outfits publicized in the press, stylish and smart fashion was once more and more to be had to all, with an emphasis on self-expression taking precedence over outward conformity. New style icons such as the teenage model Twiggy combined girl-next-door looks with trendy outfits that felt both aspirational and accessible, even as popular culture, be it music or screen, heavily influenced mainstream fashion. In this beautifully illustrated book, fashion historian Daniel Milord-Cottam offers a concise guide to the changing styles and trends across the decade, which are vividly brought to life by a range of stunning recent images.

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