Fashion Marketing Communications
Fashion is all about image. In consequence, fashion marketingcommunications – encompassing image management and publicrelations, branding, visual merchandising, publicity campaigns,handling the media, celebrity endorsement and sponsorship, crisismanagement and the like. – have change into an increasing number of necessary in thefashion business.
This textbook for students of fashion design, fashion marketing,communications and the media sets out all that they want for theincreasing selection of courses wherein the topic is part.
|Number Of Items|
|Number Of Pages|