Fashion Marketing & Merchandising brings to life the business aspects of the trend world. It presents the fundamentals of market economics, textiles, design, and promotion. This edition gives an in-depth view of all of the textile/apparel/retail soft goods chain and offers a comprehensive study of retail fundamentals and strategies for retail success. Hundreds of new color photos make the arena of fashion come to life for fashion marketing and merchandising students.

• Describes the contemporary concepts in manufacturing, mass customization, and niche specialization; trends in globalization; and environmental issues.
• Explains computer technologies, such as robotic manufacturing, automatic replenishment of merchandise, and Web retailing.
• Fashion in Action activities encourage students to use a few of the concepts learned within the chapter to real-life situations.
• Extensive thesaurus helps students learn terms related to fashion marketing and merchandising.