Description

Prior to the 1970s and 1980s, fashion marketing focused heavily (and possibly solely) on ladies’s fashions. These days, fashion marketing influences all products and the way consumers use these products. How products are marketed, when products are marketed, the evolution of goods into different sizes, shapes, colors, and uses are all influenced by fashion marketers. Fashion marketing is taken to different levels from branding an individual (e.g., Ralph Lauren, the individual), a line of goods (e.g., Lexus luxury cars), or a single product (e.g., Coach handbag). This much-needed text introduces new methods and technologies to use These days’s principles to long run practices of favor marketing.

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