This core textbook provides a detailed overview of the role of the fashion merchandiser and outlines their activities and responsibilities as a part of the fashion value chain. This overview is located within the broader context of the fashion industry, highlighting the relevance of the merchandiser role and comparing it to the role of the fashion buyer. This textbook also considers the up to date challenges facing the wider industry, such as corporate social responsibility, sustainability, globalisation and multi-channel distribution, and the have an effect on these have at the role of the merchandiser.

Offering valuable insight into the merchandiser role and emphasising the way it can add value to a fashion business, this is a perfect textbook for aspiring merchandisers. It’s suitable for students studying at undergraduate and postgraduate level and practitioners in search of to progress their careers on this exciting and multi-faceted industry.