Fashionopolis: The Price of Fast Fashion and the Future of Clothes
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An investigation into the damage wrought by the colossal clothing industry and the grassroots, high-tech, international movement fighting to reform it
What must I wear? It’s some of the fundamental questions we ask ourselves on a daily basis. More than ever, we are told it must be something new. As of late, the clothing industry churns out 80 billion garments a year and employs each and every sixth person on Earth. Historically, the apparel trade has exploited labor, the environment, and intellectual property—and in the last three decades, with the simultaneous unfurling of fast fashion, globalization, and the tech revolution, those abuses have multiplied exponentially, primarily out of view. We are in dire need of an entirely new human-scale model. Bestselling journalist Dana Thomas has traveled the globe to discover the visionary designers and companies who are propelling the industry toward that more positive future by reclaiming traditional craft and launching state of the art sustainable technologies to produce better fashion.
In Fashionopolis, Thomas sees renewal in a host of developments, including printing 3-D clothes, clean denim processing, smart manufacturing, hyperlocalism, fabric recycling—even lab-grown materials. From small-town makers and Silicon Valley whizzes to such household names as Stella McCartney, Levi’s, and Rent the Runway, Thomas highlights the companies big and small which can be leading the crusade.
We all have been casual about our clothes. It is time to get dressed with intention. Fashionopolis is the first comprehensive take a look at methods to start.
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