Description

This number of groundbreaking campaigns and industry insights from the world’s leading design studios shows how lately’s graphic designers are thinking, collaborating, and breaking the rules.

This guide explores ways during which graphic designers can successfully collaborate with other creative professionals and sectors, whether it be a more sophisticated logo for a product, a greater-designed lookbook for a fashion brand, or a more intuitive wayfinding system for a museum. The book features exceptionally conceived design solutions across quite a few industries–from architecture and product design to art, fashion, and film. Through dynamic spreads, readers will discover the Berlin-based studio Hort’s transformative campaign for Nike; Base’s responsive, flexible logo for Munich’s Haus der Kunst museum; how design agency Bond worked with ArtRabbit, a website online and app that catalogs recent art exhibitions, on a clever identity rollout; and how John Haslam, managing director of bespoke paper company G.F Smith, feels in regards to the process of working with designers. Each and every example illustrates the significance of the graphic designer’s role in making a campaign marketable and successful. Insights from clients and the designers themselves reveal the inner workings of the design process. An indispensable reference for the graphic design industry, this visually arresting and informative volume shows how excellence may also be achieved when creative minds work together.
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