Description

Marketing Fashion Footwear addresses the strategic issues surrounding the marketing and distribution of footwear, including brand identity, consumer behavior, production and manufacturing, and the have an effect on of globalization and regional trends.

Detailed case studies explore the evolving retail and e-tail landscape whilst industry viewpoint interviews focal point at the issues faced by designers, brands and retailers. You can also learn the essential success factors for brand longevity, the scope of marketing communications, and the channels used to achieve key opinion leaders and consumers. Beautifully illustrated with examples from one of the world’s most influential footwear designers and retailers, that is the ultimate guide to a multi-billion dollar industry.

Featured contributors:
Margaret Briffa, Briffa
Marc Debieux, Cheaney & Sons
Jason Fulton, This Memento
Marc Goodman, Giancarlo Ricci
Simon Jobson, Dr. Martens
Tracey Neuls
Tricia Salcido, Soft Star Shoes
John Saunders, British Footwear Association
Joanne Stoker
Mary Stuart, mo Brog

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