Description

Marketing Fashion is a realistic guide to the elemental principles of selling and branding, from catwalk to value calculation, developing brand identity to making a customer profile. The book explains key theoreticalconcepts, and illustrates how they’re applied inside the global fashion and retail industry, from high fashion to the mass market. The book is designed to appeal to students at degree or foundation level in addition to the ones contemplatinga career inside the fashion industry.
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