Rethinking Prestige Branding: Secrets of the Ueber-Brands
Prestige brand experts JP Kuehlwein and Wolfgang Schaefer uncover the formula for what drives the good fortune of iconic brands, offering a in the back of-the-scenes look into no longer just the sensible marketing of brands, but how consumers reply to them psychologically and emotionally.
With insights from interviews with 50 premium brand experts and over 100 case studies from companies including Apple, Red Bull, Cirque du Soleil, and Hermès, Rethinking Prestige Branding will fascinate the selling professional just up to those people who are merely interested in how premium brands tick.
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