Social Media for Fashion Marketing: Storytelling in a Digital World (Required Reading Range)
Social Media for Fashion Marketing enables students to explore how social network platforms continue to change digital communication and have an have an effect on at the marketing strategies employed by the fashion industry. It also crucially equips readers with the know- examine current industry trends in social media marketing, such as the have an effect on of new technologies, digital influencers, analytics and search engine marketing at the fashion cycle and on consumer behaviour.
This book uniquely explores how social media marketing platforms are utilized and integrated by fashion industry professionals to raised be aware a brand’s target audience, decide new digital strategies for growth and to create effective new media tools.
Readers gain valuable insights through a range of digital marketing case studies and chapter exercises that target crucial thinking and practical applications. The title also features an impressive wealth of interviews with key industry practitioners, including Daniel Plenge (Marc Jacobs), Aliza Licht (Donna Karan International), Alistair Allan (Burberry), Laura West (Nike) and Andrea Port (Kenneth Cole).
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