Description

This book explores new approaches and strategies that luxury fashion brands could adopt of their operations toward sustainability goals. It addresses the original challenges faced by luxury fashion brands, for the reason that concepts of luxury and sustainability could also be conflicting. In doing so, it elaborates on how fashion brands want to manage their suppliers to comply with and make stronger social and environmental conditions, the pressure to meet the triple-bottom lines, consumer demands for transparency, and social media and its advantages in achieving sustainability goals. Exploring the notion that luxury fashion brands are in a greater position to pursue superior sustainability performance, it presents research that highlights how the consequences of non-compliance will have more devastating effects on luxury brands than on mass-market brands. The book is a valuable resource for academics and practitioners within the field of business, sustainability, and fashion.
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