Target: 20 Years of Design for All: How Target Revolutionized Accessible Design
Target sparked the democratization of design two decades ago, as the first retailer to forge partnerships with well-known and emerging designers to offer high style without the high price tag. This idea altered the fashion and style landscape perpetually–and became a retail game changer. Now readers can discover the inside story from those who were there–the designers, photographers, creators, superfans, and, of course, the Target guests.
For 20 years, Target’s design partnerships have made a mark on culture at large, with the retailer’s brand promise of “Expect More. Pay Less.” embracing the belief that design must be accessible, too. At the center of Design for All are the designers — offering exclusive collections in stores or at some other Target first, the pop-up shop. From Michael Graves to Isaac Mizrahi, John Paul Gaultier to Philippe Starck, Jason Wu, Alexander McQueen, Gwen Stefani and more, Target has collaborated with more than 180 designers all the way through the past two decades. And this book covers it all with new glimpses at the back of one of the vital most iconic collections including Missoni, Stephen Sprouse, and Lily Pulitzer.
Target: 20 Years of Design for All is the definitive tale of Target’s have an effect on on culture and retail with page after page recounting each and every a type of memorable years. Through beautiful photographs, advertising stills, sketches, and interviews with designers, influencers and Target insiders, this book offers the whole lot readers love about Target. It’s chic and approachable. Stylish and inclusive. With surprises around each and every corner.
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