The Business of Fashion 3rd Edition: Designing, Manufacturing, and Marketing



The third edition of this authoritative text makes a speciality of the organisation and operation of the USA textiles and fashion industry — how fashion apparel and accessories are designed, manufactured, marketed and distributed. Despite the fact that the focal point of the book is on the organization and the operation on the fashion industry within the USA, the role of these industries within the global context is covered right through. Since the publication of the first edition, the textile/apparel industries have continued to undergo tremendous change. Quick response strategies have evolved into supply chain management, web-based business-to-business and business-to-consumer communications and commerce have grown, and mass customization is reality. The third edition of this book continues to capture the dynamics of the fashion industry by emphasizing the technological, organizational, and global changes in its more than a few components.New to this edition:– Heavily illustrated with new photos and line drawings– Up to date discussion of the role of finance and information technology– Discussion of trade dress under trademark law– New information on design teams, sales volume and sell through, computer-aided design, production information management, and trends in sourcing– Instructor’s Guide includes learning objectives, outlines, activities, discussion and exam questions, and out of doors and internet resources in addition to guidelines for term projects and papers– Expanded discussion of globalization of the fashion business– Integrated discussion of accessories and home fashions right through the text– Entrepreneurship info for the more than a few segments of the textile and apparel business– Update tables, figures, charts, photo examples, technology info, and resource list

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