The End of Fashion: How Marketing Changed the Clothing Business Forever
The time when “fashion” used to be defined by French designers whose clothes might be afforded best by elite has ended. Now designers take their cues from mainstream consumers and creativity is channeled more into mass-marketing clothes than into designing them. Indeed, one want look no further than the Gap to peer proof of this. In The End of Fashion, Wall Street Journal, reporter Teri Agins astutely explores this seminal change, laying bare all aspects of the rage trade from manufacturing, retailing, anmd licensing to symbol making and financing. Here as smartly are interesting insider vignettes that show Donna Karan fighting with financiers,the rivalry between Ralph Lauren and Tommy Hilfiger, and the commitment to haute conture that sent Isaac Mizrahi’s trade spiraling.
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