The Fashion Image: Planning and Producing Fashion Photographs and Films
Great fashion photography, at its best, reflects and shapes the era by which it’s made. Whether you’re a student, aspiring photographer, or working professional, building a fashion portfolio that aspires to this standard can also be daunting. The Fashion Image will let you develop your style through practical advice for image makers.
Beginning with a history of fashion photography, Thomas Werner offers advice on assembling your creative team, casting models, developing shoot concepts, and producing photographs and fashion film for editorial and advertising. Professional practice, including self-promotion, social media, set etiquette, and fashion in a global context are also discussed. That is ‘how one can’ on the highest level, with interviews from working fashion photographers, magazine editors, producers, fashion designers, and more, with around 200 color photographs that illustrate the fashion image at its best.
With an extensive list of international resources, including Instagram accounts and a few assignments, this book is an crucial guide for fashion photographers and film makers.
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