Description

The Fundamentals of Fashion Design provides a completely illustrated introduction to the key elements of fashion
design, from the initial concept of a fashion idea to realizing it in 3D form. Writing with clarity and precision, Richard Sorger and Jenny Udale provide an explanation for all the fashion design process, including research and design, fabrics and their properties, construction methods and find out how to form and promote a collection.

This third edition has been up to date to include the recent design and construction techniques and stunning new visual examples. New and up to date interviews with practitioners working for leading fashion brands offer key insights into succeeding in the industry as of late and a preface by fashion designer and instructor Shelley Fox introduces and contextualizes the new edition. Exercises also lend a hand readers to discover and experiment with design techniques first hand.

Overall, this book is a wealthy and dynamic resource so as to inspire readers to develop their own design work and embark on a career in fashion with confidence, proficiency and enthusiasm.

FEATURED INTERVIEWS
Mårten Andreasson, & Other Stories
Alan Humphrey Bennett, Paul Smith
Kristin Forss, Marni
Barry Grainger, Timberland
Louise Gray
Peter Jensen
Gahee Lim
Winni Lok
Michele Manz, Current/Elliott
Chantal Williams, Old Navy

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