Women’s Magazines and the Feminine Imagination: Opening up a New World for Women in Interwar Britain (International…

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The common view of the preferred press that catered for women between the two World Wars has been that it was once uncomplicated, preoccupied with housewifery. Within the first detailed examination of British interwar women’s magazines, Fiona Hackney overturns this assumption and presents a new point of view at the lives and experiences of interwar women presented. The creator goes deep into the per month Brand new Woman and the weeklies Woman, Home Chat and Woman’s Weekly. She explores their content, both textual and importantly visual, reviewing their production and the individuals who bought and read them. Aided by graphic illustrations and insights gained from women who talk about their memories of magazine reading, she argues that these magazines are ‘hybrid’ products that facilitated a ‘feminine imagination’ that ‘opened things up’. Also the use of the metaphor of a window, which could also double as a mirror, this book graphically conveys how magazines offered the expanding female readership a ‘room with a view’.
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